Every year we watch which costumes fly off the (virtual) shelves, and every year the list surprises us a little. Some are timeless — the kind of look you can build a whole Halloween around. Others tap into something a little more nostalgic: a character, a decade, a story everyone half-remembers from childhood. We pulled together 25 of our most-loved styles this year, in no particular order, because honestly, ranking them felt beside the point. They're all winners in our book.

Think of this less as a leaderboard and more as a lookbook — storybook heroines next to pop-culture throwbacks next to the kind of costume-closet essentials that quietly make every look work. Scroll through, click into whatever catches your eye, and start building your 2026 costume shortlist.